THE POWER OF STORY-TELLING!

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THE POWER OF STORY-TELLING!

Stories are one of the most powerful tools you can use to engage and connect with your audience. The power of a single story goes beyond conveying the facts and can be a highly effective tool to create customer loyalty.


STORIES EMOTIONALIZE INFORMATION


They give color and depth to otherwise dull material and they allow people to connect with the message in a deeper and more meaningful way. Potential customers can then connect with your product, service and your entire business in a way that will make you stand out.

 
Using a Story to build your brand is the now and the future of sales.   A good brand story will encourage consumers to engage with you on another level, creating an amazing experience with your product or service.  A story is a great way of demonstrating your brand's sense of humour or your company's principles
 
There are THREE main components you need when building your story: 
1. You want to Connect with Emotion
2. You want to be Authentic
3. You need to know when to STOP
 
To learn more about the Power of Storytelling go to www.sdpcommunications.ca/business-growth.php and download my presentation and workbook.  
 
If you are needing help - please reach out I would love to help in creating your brand story!  
Here's to you, 
Shari

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