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The objective of social media marketing is to get noticed, get shared, reach new audiences and create product brand awareness. By spreading the word about your product from customer to customer on social media channels like Facebook, Twitter, LinkedIn, YouTube and others, you can gain greater trust of what your message transmits because it is shared between trusted "friends."


Facebook and Twitter are the most popular social media channels, followed closely by YouTube, and LinkedIn. In addition to a large number of users, these platforms offer benefits to business owners. Social media allows you to share with your followers anything new about your company, and when you give them valuable information, they might share it with their friends and family—generating referrals!


The easiest customer to lose is the one you don’t speak with. Forge stronger bonds with your customers by building relationships through social media.  No matter what your business is, or how new you are to social media, there are a few simple steps that can help you achieve your social media marketing objectives:


1. Networking

Search for users who you think fall into your target audience segment and add them to your network. When placing a request to add users to your network, it is always better to accompany such requests with a personalized message. You can also join groups that pertain to your line of business or interests.

The goal isn’t to sell your products, but to ‘engage’ and provide information your audience will find useful as it relates to your company. For example, rather than a product demonstration video, share footage of someone using and loving the benefits of your product on YouTube. It serves to promote your product, becomes instantly searchable online, and can reach a greater audience.


2. Propagating your online presence

Announce your social media presence by adding links to your social media pages on your website, e-mail signature line or newsletter. Having social media profiles for your business greatly helps with SEO, with each social media platform generating a link to your website.


3. Connecting

Stay connected with your followers and group members. Social media marketing is easy to start but requires effort to maintain. And like many networking efforts, results are usually not immediate.  Don’t get discouraged!


Be consistent in your online participation; It is not a one-time effort. It is about building a relationship—and relationships take time. You are building the KNOW – LIKE – TRUST factor.  Be consistent in your social media communication. Have an interesting tweet/post/update at least 3-5 days a week. However, don’t over post, posting 10 times a day can annoy your audience and make them stop following.


To summarize, start on any of the big platforms, connect with people and businesses that fit your industry. Remember, posting text or text with picture or video are the most popular to grab your audiences attention.

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